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What was it about ads in magazines that made us actually want to see them. I used to buy guitar magazines and even though I never bought any of it I liked seeing new gear that was coming out. Online I would never bother to check things like that and actually get annoyed by those ads on guitar websites.

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I think it's just because of the pushy nature of so many ads on the web or mobile apps.

An example of it done well would probably be The Verge's mobile app for Android when their primary benefactor was Starbucks - when you'd launch it after a while, you'd get a quick ~2 second splash screen that showed the Starbucks logo while the news data was being loaded.

True. I wonder how advertisers could get the kind of engagement online that they got in magazines where people would voluntarily read your entire ad, maybe spending as much as a few minutes on it.

There are better ways to learn about new products on the web, so ads suck more.

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