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LoseIt already has many of the features that HealthKit promises. Integration with weight scales, fitness apps, etc.

There are quite a few solutions out there that do, but none of them have the consumer or vendor reach that Apple does.

True, and ideally everyone would integrate with Apple's solution, so you don't end up with the problems that you have today, like LoseIt supports two running platforms, but not the one I use, so I need to use a third-party service to sync thing up to Strava.

Yeah, that's what I mean. Apple will soon supplant apps like LoseIt because consumers will want the Apple experience and integration. And I suspect that eventually integration with HealthKit will be considered a requirement for apps by consumers, so if the data you're capturing is in parity with Health, there's no reason a user would use your app over Apple's.

I think the market will shift to favor health/fitness apps like RunKeeper and Strava that offer very specific feature-sets for a niche audience.

I feel like this is a small move for Apple. They are trying to carve out their niche in an application space that is immensely smaller than the iPod, iPad, and iPhone markets.

If I was an investor, I'd be worried about these new frameworks because its solving a problem people do not yet have.

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