Looks like a great feedback widget like http://bugherd.com/ to me

Be patient and

KEEP AT IT: listen, learn, fix - repeat

I found this helpful - http://www.appsumo.com/copywriting-checklist-special/ - simple, concise and well explained guide to website copy.

Good luck, work, listen, learn and be patient :-)

Oh and take HN with a pinch of salt :-)