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Thanks. We appreciate the feedback. The hardest part right now is supporting all of the products out there. If it's not already supported (which means we have warranty info collected, a photo, msrp, and a bit of other info) then we go through and try to do it within 12 hrs. But this isn't immediate feedback for the user. Also we need to find a repair partner to help people get their stuff repaired.

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Yeah, the overwhelming number of warrantied products was one of the reasons we backed off. If we had tried it, we had decided that focusing on home appliances would be a good start since those are higher value with longer, easier to forget warranty cycles. Another reason we felt it would be an attractive place to start is because home owners are more likely to give a shit about their warranties compared to a kid with a 1 year warranty on a pair of shoes.

Finding the right market fit for a service like this will be important. Because of the numbers involved you really need to find the 20% of warranties that cover 80% of your users' needs.

You're right. Right now we use ProtectYourBubble and it allows us to cover devices, electronics, and appliances. It's a decent start.

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