Well, besides adding to complexity of debugging or just reading/understanding of the codebase when the dev may not be familiar with say.. .Chinese characters, it may also limit which platforms it can run on. But, this is an apple language targeting only apple devices so the last part isn't much of an issue.
Basically using unicode characters is comparable to purposeful obfuscation, are difficult to type (no keyboard i'm aware of has a "cow" key), difficult to read/remember, and may become wrongly converted if the code is copy/pasted into a text editor not supporting that character.
Now, I don't think this constituted as a "strong criticism" nor warranted the downvote nor the expletive.