This is an area for which it seems like there are very few competing products, and from my experiences with it in the past it's a very easy and intuitive product for non-technical users. IIRC it can take things like Excel spreadsheets and handle all the import and arranging for them.
The ease of use was certainly a big sell for the agencies in Hawaii. They're already typically understaffed and dealing with lots of red tape, the last thing they want is to have to fight with a system to get data out. As with anything, if you make it hard for people, most won't bother.
If HN people are looking for a market to compete in, this one might be interesting :)
CKAN - http://ckan.org
OpenDataCatalog - https://github.com/azavea/Open-Data-Catalog/
Junar - http://www.junar.com/
DKAN - http://nucivic.com/dkan/
PublishMyData - http://www.swirrl.com/publishmydata
CKAN in particular is used by a lot of National Governments ( http://ckan.org/instances/ ) , is Open Source, has a reasonably large developer community. It also isn't quite as expensive as some of the closed source commercial offerings.
There are a few more but in various stages of completion/usefulness.
Disclaimer: CKAN dev.