Roofies. It solves the problem of roofies.
To me it's more, "lets surf on the Internet of Things". As already said, I don't see the need. Maybe if one day it become as cheap as normal cups. But not now.
Not I saying roofies are not a problem. Just that is not a solution, IMHO.
Instead, we have a 100 dollar cup that peforms a neat trick.