Finding your one differentiating feature is incredibly valuable for any company, especially in the context of sales.

When customers ask how you compare to competitor A or B, it's awesome to be able to say "we're the only people in the world who offer ______". Having one thing that only you do, allows you to completely reframe the conversation. If the customer cares enough about that feature, you become the obvious choice.

A nice side-effect is increased focus on your team because everyone knows the one thing that matters most.