Firstly, how much do end-users worry about the transparency of their data? For many users, I get the impression that this is something that they've simply never worried about (although that's somewhat anecdotal!). Do you think that's going to change (or isn't true), or perhaps something that we, as an industry, should be working to change? What's the motivation for a company to adopt this over other, less transparent analytics?
Secondly, I had a look at "My data". At the moment, it's a list of JSON. I'm not sure how transparent this is to non-technical people, nor how transparent it will be when the list contains hundreds or thousands of entries. Do you have any plans to make this more approachable?