Most Valuable Things I Learned in Business School

I didn't know what MSRP meant - so I looked it up and "Manufacturer's Suggested Retail Price" seemed to fit into the above comment. In case anyone else wonders.

Thanks! Re: books - it's hard to break out of market pricing, since books are common and there's a comparable product sitting on the shelf next to it (or a click away). With value-based pricing, some books should sell for thousands of dollars, but they don't - market pricing is too easy, so the price of books stays low.

Information products, on the other hand, often cover the same information at 10-100x the price, since market comparison is much more difficult.

True. The point was that parts 2 & 3 had no chance - the expectations were so high that almost nothing could exceed them.

If you like, substitute iPhone version 1 vs. version 2. Same idea. Over-inflated expectations = poor quality experience, regardless of actual performance.