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Considering this situation where the developers don't want to take a stand against Quento Lite, what if, Quento developers add a couple of features to the original game release it as "Quento 2"? How would the reaction be like? More downloads, because of the new version? Would people ditch Quento Lite then?

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I think you're right. It's really about adding value. Emphasis on the "ing".

So, they addED value once by creating the game. Then someone else diminished that value. Now it's up to them to keep adding value.

The people who deserve to win are not the ones who make an idea first. The people who deserve to win are the ones who put together a team and add value in all dimensions - marketing, delivery, support, innovation, accounting, etc.

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