Before online gambling was cracked down on in this country, I knew a blogger who made a lot of money through gambling affiliates. As I recall, she saved money by living in Costa Rica at the time, but she had a good year or so.
Only if you're publishing (republishing, cough cough) content about certain areas of medicine or law where adsense payments go through the roof.
is adsense the only way to make money in advertising? why not sell your own ads the way TechMeme does?
We have about 20 people and are profitable. All advertising driven.