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The concept kind of reminds me of Facebook poke wars, which are mildly entertaining in and of itself.

I didn't realize it when watching the promo video but you're actually spot on.

It's called "pic for pic" and I hear the kids are really into it.

Its definitely because they are taking naked pictures of themselves.

It's not really sharing though. It's teasing or playing, much more like Snapchat. You wouldn't use this to share things. It would be too annoying.

I had the same question. That doesn't even remotely mirror how an actual conversation works.

It mirrors how a flamewar works.

I like the idea. It could shake up the whole lurker pool of users or fail miserably. Wouldn't it be interesting to have a community of users that are 100% engaged?

It's a game, or at least, it's playful.