Would writers be ready to use it? Not at first. Well, at least not the older writers who are still resentful that they have to write with a digital audience in mind. But those writers are dropping like flies.

Is there much precedent for writing scalable copy? Yes! I used to have to cut wire stories to fit. Let's say 25 newspapers run the same wire story, each with different length requirements. That's 25 editors who have to make different cuts, and some might in haste cut sections that are actually pretty important. Some writers give cues to the editors -- "cut this graf if necessary" -- to avoid that happening.

Is there much NEED for scalable copy? Yes! It potentially saves copy editors a lot of work. And if the "magic" can be automated, it saves a lot of time, too!