And it's not surprising, because writing itself is a technology in a traditional sense. Further, it's more "tech" oriented (in the more contemporary sense) than you give it credit for.
It's very close to coding: It's structural, admits of procedure, copy reuse, partakes of historical design advancements, adapts to tech around it, etc. Fuzzier, maybe. But try and do it well, sometime. The edges are harder than you might think.
(And, as an exasperated aside: Ugh!! There is no wall between creative types and tech types! No such types exist in the first place. Only weird, sticky prejudices.)