The traffic killed the server - I'm rebuilding it now with decent RAM, back in 20 minutes..
http://i.imgur.com/H9dBG09.png
Hope the rebuild goes well.
It's now setting with 4Gb of RAM, and a load of ~40.
The single biggest issue is that the front-page either shows "marketing" or "your details", so it is dynamic and being generated on-demand.
I'll update to cache.
It'll happen, shortly, but the fastest solution was to re-deploy on a scaling platform.
You might get better response with using perl in fastcgi mode, and using nginx rather than apache.