So I see another startup failed story. Thinking I'll read it later after getting something done. an hour later, I start reading...

Right in the first sentence I see "99dresses". I have to admit, it took me a minute to process what's going on. She has been receiving significant coverage in mainstream Australian media. As someone, who is running startup from Sydney (there aren't so many of us), this felt like someone in your family has passed away even though I've never even met Nikki.

I'm not even sure what I'm writing here... I just feel sad.