Making physical music worth buying: CD case includes theremin-like instrument
gizmodo.com
gizmodo.com
For musicians who don't want to go to such lengths - adding a free poster or maybe an autographed memorabilia also works well.
Give something tangible and extra and more folks will buy CDs and DVDs and even books.
(Oh - also have you gone to a bookstore and spent time surfing childrens books? Aged 2-7? They come with popups and slip outs and buzzers and colouring crayons! Its awesome. Can no way be pirated online...)
"Hey guys, I've got this great plan -- let's go into an IP-based commodity business which can be traded across the Internet losslessly and perfectly duplicated for negligible cost."
It's not like interesting album art that comes with his CD, it is actually unclear which one is the draw? Actually it is clear since it's priced at $50, it's the theremin.
I'm more commenting on calling this "a new way to market physical music". I too think his theremin is "freakin awesome."
If someone wants to build a musical instrument: by all means, that's terrific. As a music lover and instrumentalist, I will buy it and play with it...w/e. But don't write an article telling the world you've figured out how to sell CD's, since that is NOT what you're doing.
In any event, this can be abstracted. The way to sell CDs isn't to make theremins... it's to not suck. It's to put passion and energy and effort and time into your projects instead of just grabbing 10 random songs, burning them onto a CD and calling it a day.