I'm guessing some of the weird explanation used to describe the new design language is some of the design world's terms of art bleeding out into layman-land where it sounds ridiculous, but may be full of meaning inside the design world. It reminds me of this

http://adage.com/images/random/0209/pepsi-arnell021109.pdf

which, while full of similar sounding "nonsense" nevertheless became Pepsi's new design.