Yup we are. There might be multiple applications interested in the event and they each get their own queue.
RabbitMQ (and other AMQP based queueing systems) have built-in solutions for this that SQS doesn't offer. Karma solved it by sending the same message to a number of different queues, but this makes scaling to more clients harder, and reduces flexibility in subscribing clients to certain message types.
Hope this makes it clearer :-).
Also, I'd be interested to read more about how you handle authentication across web/mobile. Thank you for the blog post and for taking the time to answer questions here. :-)
Authentication is a good idea for an article too. Thanks :)