Sales-savvy-co-founder of a bootstrapped company here. Stop. You don't need a sales person, you shouldn't be cold calling, or even selling over the phone.

Why?

It won't be profitable at your current pricing model ($132/year) unless you are pursuing large universities or university buying groups that can purchase 75+ licenses per year (~$10k ACV).

If your ACV for each sale is over $10k (even $5k but that's getting down there) then it makes sense to have a direct sales team.

If your ACV is under $10k, then you'll need to find more capital efficient ways of reaching customers. Not my area of expertise, David Skok has a great post about sales complexity that'll do a much better job than I can [0].

If you're ACV is above $10k I'd be happy to offer some tips on building a sales team behind that (I don't charge for consulting). We have a product that you're a little too early for but may be able to help when you're further down the road.

My details are in my profile, feel free to reach out if you'd like some advice.

[0] http://www.forentrepreneurs.com/sales-complexity/

Edit: Moving link to bottom.