How not to attract women to coding: Make tech pink | Hacker News Reader

How not to attract women to coding: Make tech pink

sfgate.com

32 pointstimr70 comments

> Last month, Google announced its plan to spend $50 million over the next three years encouraging young women to give coding a try. The website for the project features articles about inspiring women, like Erica Kochi, who leads UNICEF's Innovation Unit. The first item on a page of coding projects for girls to try is a 3-D-printed bracelet.

> "It's insulting, not only because it's highly gendered, but also because it perpetuates this idea of women as consumeristic and narcissistic," said Losh. "It's kind of like a trifecta of badness."

Professor Losh needs to do some field research. A few hours hanging out in a mall or other place popular with young people will show that a large fraction of young women do in fact do seem to have quite an interest in jewelry.

Including a 3D bracelet project sends the message to young women who have not considered coding that it can be a part of their current world. It's something they can apply to their lives, not something they have to change their lives in order to use.

What's insulting is Losh's implicit assumption that women who wear bracelets must be doing it because they are narcissistic and consumeristic. Why can't they wear them for aesthetic reasons? Or sentimental reasons?

Where do you think female interest in jewelry comes from? Are you implying that interest in jewelry is inborn in women? You are begging the question.

The professor is concerned with general culture's image of women, which is perpetuated when female programmers are shown to be printing pink jewelry and perpetually enraptured by childish flowery borders. The existence of individual women who enjoy jewelry for the aesthetics are of no consequence to what the professor is concerned with. You are responding to an assumption that isn't there, but rather one you've imagined as a substitute for an understanding of the her social analysis.

>"It says that the only way you can be interested in technology is if it is girly," said Wheat. "I'm very girly. My room is purple. I have floral bedding. I think I'll probably be a very feminine engineer. I just don't like the idea of being pigeonholed."

"Are you implying that interest in jewelry is inborn in women?"

This is an extremelly important question with regards to history of our species, so if you by some chance have an answer be sure to share it with us along with rationale.

It's not. Such a thing would be impossible. Look up "gender socialization" and read about girlhood:

http://www.metafilter.com/121190/teenage-girls-they-havent-b...

http://www.theguardian.com/lifeandstyle/womens-blog/2014/jan...

http://sodisarmingdarling.tumblr.com/post/34106027759/what-i...

http://rebeccahains.wordpress.com/2014/01/20/is-my-son-smart...

The articles you quote, while flamebait, don't try to answer the forementioned question. As for "impossible" - why?

That women talking about being girls is "flamebait" says more about you than the articles.

Why would a tendency to adorn oneself not be innate? Seems pretty universal to me. Why should nurture be the default assumption? I'm sorry but your answer is terrible, akin to "look up sexual selection and read about genetics."

"a tendency to adorn" is not the same as "a tendency to adorn oneself with jewelry", which is what I've been talking about -- are you talking to me?

Extraordinary claims require extraordinary evidence. Why should the non-existence of God be the default assumption?

Why is nature a somehow extraordinary claim and nurture is not? That was my question.

"a tendency to adorn" is not the same as "a tendency to adorn oneself with jewelry"

The latter is a subset of the former, OK. But I completely don't see the relevance.

The most complex kinds of objects that chimpanzees craft are tools. To posit that a psychological propensity for pieces of jewelry (a human invention) is inborn in only women is extraordinary and reeks of post-hoc logic. To posit that it is cultural meme is obviously not. Do you not understand this intuitively? Are you being 100% honest with me?

I think you're fighting a strawman here. The "human invention" part is what led the other commenters to generalize from "jewelry" to "adornment", which is a more accurate expression of the idea anyway. In this theory, jewelry is only a close-to-hand vehicle for expressing deeper inborn urges, also satisfied by elaborate clothing, hairstyles, hats and head-dresses, war paint, etc. Further, it's not present only in women, it just seems stronger. Given the obvious morphological and other behavior differences between men and women, it's entirely plausible that such a thing could be inborn.

Most of the world population is religious (or was for most of civilization's history, if the scales have tipped recently) -- perhaps we should assume that belief in God is inborn?

I will break it down if that doesn't suffice: Before women and men were women and men, they were girls and boys growing up in whatever cultural atmosphere they were born into; and every culture worldwide has a policy of showering newborn and infant girls with "adornment" while withholding it from boys. This is trivial observation -- I invite you to visit your nearest toystore (look at children on the boxes if you're having trouble) and report back to me otherwise.

"perhaps we should assume that belief in God is inborn?"

Why wouldn't we? If humans had zero inborn aptitude for religious (mystical, rithualistic) feelings, how could religions arise?

Assuming humans are inborn with christianity is baseless; but assuming humans are inborn with religious drive is logical.

Not at all, actually. Douglas Adams dispensies with this notion in his 1998 Digital Biota 2 speech, in the paragraphs starting with "Where does the idea of God come from?" [1]

[1] http://www.biota.org/people/douglasadams/

With apologies for the ham-handed editing:

  ...a question which ... only comes about because of the 
  nature of the sort of person he is, the sort of person he 
  has evolved into and the sort of person who has thrived 
  because he thinks this particular way. Man the maker looks 
  at his world and says 'So who made this then?' Who made this?

Not only is that an inborn motivation, but if you take away the assumption that there is no god, it's consistent with the Christian view of the whole "everyone knows there's a God" issue. I won't speak for guard-of-terra, but that's close enough for me. It's also in line with the kind of thing I'm talking about in regard to fundamental differences between men and women, in terms of baseness (if that's not an abuse of that word).

That said, thanks for the interesting read. I think we've said all that can be said without repeating ourselves or talking past each other, so I'm done.

You're practically making my argument for me. Pretty much every culture is more concerned with adorning its females than males. How can that be without an underlying, enduring reason? You keep pointing to the self-reinforcing cycle, but how does it start, the same way everywhere?

For similar reasons, yes, it seems clear that there is something about us that drives us to religion. I'm pretty sure I would believe that even if I wasn't already a Christian.

The reason doesn't have to be biological, but rather could easily be about power -- these women do a better job at elaborating than I ever could:

http://rabble.ca/blogs/bloggers/feminist-current/2014/03/fem...

https://www.youtube.com/watch?v=Ot8cBm0YmXo

Where does the power differential come from? I alluded to that in one of my other comments.

It's tragic that the author of that article thinks that the only alternative to "femininity is about looking pretty so men can objectify you" is "femininity is an illusion of the patriarchal society". Not even an attempt to bring the conversation away from physical appearance, with an unnecessarily cynical interpretation of the no-makeup thing to boot; I always assumed that was about discovering, "hey we're beautiful without makeup after all", which you'd think the author would be in favor of. I'm not going to watch the video (because I find videos annoying), but if it's more of the same I'm not going to regret it at all.

There is evidence that Homo Sapiens settlements are accompanied with jewelry findings. As far as I know this is one of defining differences with other Homo species, even Neanderthals.

Cool, does the evidence include the finding that only the women of the settlements wore the jewelry?

No. It may turn out that both genders have similar inborn affinity towards wearing jewelry, which is then truncated by society.

I think what's happening here, and in a lot of other cases, is that culture [0] tends to sieze on real (in this case IMO) asymmetries (girls care more about appearance than men) and blow it far out of proportion. I'm not justifying it, not even close; I find it horrifying. I'm saying that it has a seed in reality, mixed with a freight of repression and poorly-handled social revolutions, a beautiful thing corrupted. You have to wonder, if not from some inborn difference, how did this vast asymmetry come about?

All this to say, those articles are not evidence about any putative inborn interest in jewelry. They're perfectly consistent with either theory.

[0] Yes that's a bit of a vague term. I take it to mean something like, "what everyone around you is saying/doing".

Should we assume that men have a natural tendency to cry a bit less because men cry less often?

The articles are more strongly consistent with the theory of gender socialization -- that the media et al coerces girls to focus (obsess, kill themselves over,) appearance, and without it it would be impossible to say to what degree such a thing as actually "biological". The rational course of action is to assume an absence of such a theoretical reality until evidence is found, just as with anything.

Yes. Men are more concerned with being/appearing strong, again, re-inforced and exaggerated by cultural norms. This also makes us tend to buy relatively useless tools/toys like power tools and big trucks, to make us feel strong. IMO this is a close analogue to the common female concern with aesthetic adornment. Women mock us, justifiably, for the dominance contests we like to get into, stemming from the same desire to be strong.

Of course, women have their own analogues of our dominance contests. The deep fundamentals are the same, what differs is more our interpretation. Both sets of instincts stem from where we first look to power. Heck, they could just be subconscious logical deductions from the physical asymmetries between sexes, and the nature of our reproductive drives, but at that point the distinction almost doesn't matter, because it's still going to outlive any education campaign to stop it.

This all seems obvious to me. We already have abundant evidence of a fundamental difference, it's all around us. It seems a more elegant explanation than all this madness occurring with no trigger at all, which is the view you seem to advocate. I don't know what else I can say.

People are naturally concerned with interpreting and putting into practice the will of God, a concern which is re-inforced and exaggerated by established religion. This also makes us tend to do relatively useless things like go to weekly church services, to make us feel "closer to God". Atheists mock us, for they are merely in denial of their true urge to believe.

(Toddlers buy their own toys? What country do you live in?)

It doesn't really matter why women like jewelry. It seems to me (as a man (with a sister)) that if it's not biological, it's sufficiently deeply ingrained as to make little difference in the short term. That's where they are today, so it at least makes sense to try to talk to them there. But I think you and I agree it should not be the central point. We've got to figure out how to teach math properly.

Pop-up ads make sense too, don't they?

In a sense, but that's a bad analogy. If you want to make unflattering comparisons to advertising, the general concept of targetted advertising is closer.

Passing out mirrors and nail files at a social event for women interested in programming is like passing out hammers and dimensional lumber at a social event for men interested in fashion design.

Probably more like passing out deodorant or shaving kits.

> Where do you think female interest in jewelry comes from? Are you implying that interest in jewelry is inborn in women? You are begging the question

I don't care where it comes from. Do you think that if a woman likes jewelry, she needs to justify it as some inborn attraction before it is acceptable?

Your comments that "women at the mall seem to like jewelry" eminates the implicit assumption that this is a natural trend that will persist deterministically (as in, women who don't like jewelry are natural outliers). I am merely inquiring what that assumption is actually based on.

You are assuming the natural part. The original comment was simply about dominant view.

Could it be that it is strictly societal based? Yeah, why not? Does that change things? Remember, the desire is to get women into technology. Not to change societal norms on anything else.

I find that an important question to ask when it comes to these discussions is whether the goal is to be pragmatic toward reaching a specific goal or to be 'correct'. Another important question is asking yourself to what extent one can achieve both, as that would be preferable.

I haven't spent a lot of time thinking about this, so I could be very wrong. However, I'm inclined to think that if the goal is to get more (young) women to work in tech, making things more 'girly' might not be a bad idea. Ideally this would not be necessary, and I don't consider the approach 'correct', but as one of the possible approaches it might be the most pragmatic. And there could be plenty of initiatives in parallel that take a more correct or ideological approach.

This reminds me a bit of a workshop I heard about from a friend. It was a whiskey and wool event where participants would do whiskey tasting (with a Scottish-looking man guiding them), but also learn how to knit. The goal was specifically to get guys to try knitting, and it was very effective.

These kinds of things can be fine, in my opinion, as long as they're not the only options.

Then again, I'm not a woman, so I don't know if perhaps it's more offensive than it seems to me.

The whole discussion of women+tech is insulting!

Guys weren't baby fed tech! They just grab it and have fun with it.

Girls can grab it all the same: it's just knowledge. Computers and books are as available to girls as to boys.

I don't say in the 70's when computer access was limited, perhaps boys could jostle to gain access to the computer console better than girls; but the reality is that at that time, girls would just shun and mock boys interested in computers: geeks and nerds never have been "popular". I'm not sure it has much changed for a long time, until they realized that big money could be made by some in computers.

And even now, it only goes as far as how much money is made in computing.

If you look at: http://www.statisticbrain.com/startup-failure-by-industry/

You see that computing startups are the ones that are less likely to be still operating after 4 years (at 37%). Therefore I'm not surprised that girls are not interested in computing!

If you want more girls in computing, then make it more profitable and more reliable. Eliminate the risk!

I have this exact same problem.

I see merchandise and slogans and whatnot targeting the "geek culture". I hate that stuff, the "witty" and "nerdy" T-shirts with stupid inner jokes about programming, I hate the "developer-targeted" ads with stereotypical geek talk I'm bombarded with, I hate all that, and would never want to be a part of it. I feel it's the same that these women get because tech is getting pink.

But I respond to this by ignoring what annoys me. I don't feel offended when I, as someone who likes to program, is looked at through the eyes of these "geek" stereotypes. Why are these women so offended because someone is catering to some stereotypes that apply to women? I don't feel degraded when companies try to get me to purchase their VPS hosting by targeting me with ads that cater to stereotypes that apply to developers.

This kind of stuff will always happen to almost all demographics. Quite honestly, from my position, I think this is overreacting.

Of course I would love to see more women in tech, and I would do all I can to help that happen. But I think this is fighting a wrong fight. There ought to be some work on helping teenage girls overcome the stereotypes about tech they acquire in high school. But this just seems getting offended because of something that happens to everyone who is part of a certain demographic.

I see that this kind of comment is strongly frowned upon, so if you downvote, please be so kind as to also reply to me and explain your viewpoint on this.

Two things: first people are different, and "it doesn't bother me" doesn't necessarily mean it shouldn't bother someone else.

Second, and probably more importantly, there is an issue of scale. I find the Big Bang Theory stupid and obnoxious, but I don't think any stereotyping I've dealt with in my life matches what I hear about from friends of mine who are Black or women or Muslim. It's easier to be easygoing about things when you know that they won't really affect you.

Yes, people are different, and you're right that when something doesn't bother me doesn't mean that it shouldn't bother anyone else. But we need to draw a line where a "this bothers me" said by someone is actually meaningful and not oversensitivity. I think we can agree on that one, because a world where small and harmless statements that are in no way degrading can be deemed "offensive" by a very small group of people and judged because of that, would be a chaos. Some reasonable threshold must be there. Reasonable, of course. We shouldn't also allow really offensive and malicious statements and viewpoints and actions to slip by. I cannot stress this enough.

I can testify that people who are seen as geeks and/or nerds are very heavily stereotyped. I know I've been shaken off by a girl on one occasion when I mentioned my field of study, no joke. It's an extreme example, but the pendulum can swing both ways. But I didn't feel like the "female culture" was unwelcoming to programmers :) I just thought about how I met an isolated case of an idiot, and of course, that's how it is.

I still haven't heard someone say or allude that women, or a woman, is intrinsically less capable with tech-related crafts. I believe, though, that there are people who think that way. But I at least hope they're isolated cases, and I believe that they will be met with scorn from others just as much as they would from me, and that their behavior won't be tolerated.

"I still haven't heard someone say or allude that women, or a woman, is intrinsically less capable with tech-related crafts. "

I got told that twice if I recall right. Once while in highschool and once by colleague. I also had a professor ask me why did I not studied field supposedly easier for women (it was before exam, he had no idea what I know and what I do not know).

Then there were was assumption that I will happily do all the repetitive tasks and do not care about doing technically interesting work. I did not seen them doing such assumption for men.

Those were direct experiences. Most people who have such opinions shut up about it, it is just that you have to prove yourself harder to get the same as colleague/school mate.

I feel very uneasy when I hear stories like these. I just can't get into the heads of those people. It's as if I live in a different reality, I just cannot comprehend that. It's such a great pity if a woman gets discouraged from pursuing her goal because of those asswads.

I don't want to leave an impression of turning a blind eye to the problem. I did say that I believe there are people who think like that, but I have a lowly opinion of them.

Is it so hard to agree with the idea that you do in fact live in a different reality? You and I are naturally blind to what women experience. Doing deductive reasoning is impossible -- the best tool in developing a holistic understanding of sex-based systems of inequality is: listening to what women have to say. And doing inducive reasoning based on that data that you didn't have before. This is the case generally, not just in software engineering.

You're applying your dislike of geek-targeted stuff to the wrong items.

Stop thinking about how you react to t-shirts with stupid jokes about programming; imagine a cookery book assuming that you are, because you are a geek, incompetent in the kitchen and that you need help with buying eggs from the store and need instructions on how to cook eggs.

Or imagine a set of low quality kitchen equipment that has those "Roses are #ff0000" style slogans on. Does that in anyway make cooking more accessible to you?

A bunch of people on HN are good at cooking. They don't want that kind of pointless targeting. They want better specs, better access to information, and so on.

I imagine, but I do not know, that women don't just want pink colour themes for their code editor.

Women are historically and systematicall disadvanted as a class of people. "Geeks" hardly are -- in fact to become a target of "geek culture" marketing requires a significant degree of advantage in the first place. There's one difference.

Because stereotypes that apply to women are usually about us being stupid, unable to manage finances, being weak, caring only about things like jewelry, not understanding politics, philosophy or anything that requires brain. If you see something pinkified or "for women", you can safely assume it is also dumbed down. It is not always so, but it happens to be true often enough.

And mostly, while many people believe stereotypes about women and tend to judge individual women through them, I found that people are less prone to do the same with geek related stereotypes. If they know you are programmer, you get the benefit of the doubt and people are willing to accept you are not borderline autistic.

On the other hand, convincing them you know your stuff is harder if you are women.

Probably related, negative stereotypes about geeks are equally irritating if I hear them too much, but they are much easier to avoid. You just do not hear nor read them as often as some stupid jokes about women. There are also many positive stereotypes about geeks (geeks being geniuses), positive stereotypes about women ends up pretty much with us being "nurturing".

Indeed, OP's claim that he has "the exact same problem" is a lie. There is danger in obfuscating the realities of being part of a social class.

Please elaborate.

I refuse to try to say something better than what has already been said if I feel I couldn't do a better job [1]

[1] http://web.calstatela.edu/faculty/tbettch/Frye,%20Oppression...

I don't get one thing. If only 18% of the tech graduates are women, why do people (see wsj articles and random blogs) complain about companies "gender imbalance"[1] (not hiring 50% women and 50% men)? Wouldn't that be positive discrimination? As this article states, 18.2% of the graduates are women, but only 15% of the employees share the same gender, so the gap is 3.2%. Personally, I don't consider that 3.2% as being hugely discriminatory, but rather expected, see below.

The problem starts even before formal education. In the country I was raised in, young women get an education which can be summarized by "get a husband to take care of you, cook and have his children". As long as parents have this mentality, their girls get no incentive to continue with college or anything technical, because this path is unknowingly inhibited since childhood. Most developed countries rely heavily on imported workforce, so a lot of Yahoo's and Google's employees come from countries where the percentage of women graduating in tech is far less than the 18.2% of women graduating in the US.

That's a good point. Criticizing top tech companies is more marketable as journalism than doing deeper cultural analysis -- so you aren't going to see the women doing the deeper cultural analysis as often (though I would argue that this article does just that). You should read up on what feminists are writing lately.

Not necessarily. I'm not presenting this as fact, but merely as a a possible situation and counterexample to what you describe:

Your reasoning would hold if you could assume identical skill distributions between men and women graduates. However, it seems somewhere between possible and likely that women graduates are of higher average skill than the men graduating. With so many barriers and cultural impedances for a woman pursuing tech, it takes at least the same skill (to pass the classes) as their male classmates, plus enough extra competency to ward off the detractors and skeptics that men don't have to deal with.

Again, I'm not saying this is reality, I certainly don't have the statistics to back it up. But it fits my experiences pretty well, and I think your analysis probably is too simplistic to be useful.

And, in regards to your second point, about starting much earlier: I absolutely agree. The more the culture changes, the less this will be an issue.

As a possible countereffect -- not one I necessarily believe to be stronger, but one to consider -- is that women might be weaker due to the culture they're coming from. Plenty of males have been encouraged to play with computers from the age of 8 or 10, and so will have large amounts of [at least some kind of] experience coming in to the workforce. Women are far less likely to have had this experience. Additionally, males (who will have more male friends) will quite possibly have plenty of coder friends whom they have learned from. Females statistically will have less, and have less exposure this way.

i.e. the culture not only makes it harder for women to get through learning compsci, but they'll also have less exposure to it in the process. This could potentially make them weaker candidates.

I don't know to what degree that actually happens.

If women are discouraged from pursuing STEM, then the women who do graduate are expected to be a higher caliber of persistence, and perhaps other measures of ability, than the average male graduate. If the bottom half of women are culled before graduation, whike men are not so culled, then the women who do graduate would be comparable to top half of male graduates.

There's a difference between female people and femininity. Not all women are into femininity to significant degrees or to any degree, and some see it as a questionable social construction [1]. The women in the article are simply proposing that using extreme degrees of femininity to appeal to potential female programmers is not a sustainable campaign, given that that's not what the actual programming world is like. Role models do a lot more for children [2]

[1] http://feministcurrent.com/8789/femininity-is-no-joke-nomake... [2] http://reelgirl.com/2013/11/im-not-a-pilot-im-a-pilots-wife-...

From the article: "It seems so degrading," Wheat said. "If you're a girl interested in building websites, you're a 'web diva.' If you're a boy, you're a web developer."

-------------------------------------

I have seen many a job posting looking for web ninjas, rockstars, and the like.

Our industry has a history of being rather informal, and often catering to the narcissistic side of developers. Sometimes this is for the better, sometimes not (e.g. the "bro-grammer" bullshit recently). I personally have no interest in loosing our informal culture to the PC police.

You are missing their point. "Ninjas" and "rockstars" aren't particularly gendered (they actually are and we both know it but who would be honest enough to admit such a thing?) but "diva" certainly is. The writer's problem is not the lack of formality -- is that really what you took away?

You just made my counter argument for me. Ninjas are definitely gendered.

Yes, the argument is about formality. The claim is that "diva" is degrading because it is unprofessional and narcissistic, where "web developer" is gender neutral and professional. My point is, there are many many examples of non-gender neutral and unprofessional references in our industry. Diva is not degrading, it is targeting a specific audience, as is Ninja.

We definitely have a gender imbalance in the industry. Should we be attacking those trying to rectifying the situation because they do not match your opinion on the extent that society should remain gender neutral?

How is that not taking liberties with interpretation? It's also possible that the writer simply feels that the industry (who said anything about "society"?) should strive to be gender neutral. More than one woman is referenced in the OP article and they have opinions that differ by nuanced degrees.

Ninja is someone skillful - in various contexts. Rockstar is someone successful - in all kinds of contexts. I would much rather be called one of those then "diva".

The original meaning of Diva "A diva is a celebrated female singer; a woman of outstanding talent in the world of opera, and by extension in theatre, cinema and popular music." (according to wikipedia) so very similar to "rockstar".

Yes, but that is not how it is used in everyday English. That word is not used too often of when it is, it does not refer to musical talent.

I assume that people using the term "Web Diva" are referencing the first definition. Although I can't say I've ever heard anybody use that term, this article was the first place I heard of it.

Snickers uses "diva" in its ads. The meaning there is "woman-like, and therefore unpleasant way for a man to behave."

As long as women are disrespected culture-wide, any female-gendered term will seem degrading from a male point of view.

The ones with Aretha Franklin and Liza Minnelli in them.

I like "don't make it pink" as a slogan to combat tech gender backlash nonsense. Love of math, beauty, and raw power are all universal, let's work on that angle. But at the same time, let's make sure we allow gender-specific themes from both sides to be involved, so we don't quash freedom of expression while at the same time not excluding...

Never mind, it's probably going to take two generations to fix, regardless of what anyone says today. Society will figure all this out when a generation grows up in a time where this is all painfully obvious and not before.

That other article in the front page: "Clicking Their Way to Outrage", this is exactly what it is talking about.

Snark is the universal solvent of cultural conversation. - http://thatjohnbarnes.blogspot.com/2011/12/i-hate-snark.html...

Shhh. The only reason I'm reading the comments on this is for the drama.

I find this quote interesting, "I'm very girly. My room is purple. I have floral bedding. I think I'll probably be a very feminine engineer. I just don't like the idea of being pigeonholed."

I don't necessarily like it when I'm incredibly pigeonholed, either. However, I'm genuinely at a loss as to the complaint of the title. If not pink, then what color? Would neon green suffice? What about puke? The article complained even about purple.

Now, mayhap I'm wrong and there really isn't some effort at market testing different designs. But, if there are, and it is showing that pink is working... should they stop? A few data points showing that "girly" color selection is bad does not indicate that it fails at large.

I say this as a man that likes the color pink. Used to have a few pink shirts that I wore so much they literally fell apart. Looking to get new ones. Do I wish more men were comfortable with pink? You bet. I genuinely cringe when I hear fellow parents bemoan their child's color choice. No matter what color it is. (Ok... I'll admit I would slightly regret puke green as a favorite color...)

For my hypothesis, if you want to get more women in technology, you should work on making men and women more comfortable working together. This is especially tough on the stereotypical "geek" male. Heck, we have a hard time working together period. Add a woman to the mix and most of us lose it big time. Is it any wonder more of them don't wish to join us?

Excerpt:

To start, there were the pitches from college engineering programs in curly purple typeface accented by flowery images. She started to notice that many websites for budding female engineers are pink. Then there was the flyer for an after-school program hanging in a hallway of her high school. Printed on purple polka-dot paper, it read, "Are you a tech girl? Are you a web diva?"

They aren't seriously doing this, are they? This is so gag-worthy. I am female and I like fashion and all that and I don't like polka dots. Nor am I big on wearing pink. I don't have an aversion to it but I certainly don't love it or something. I like "classic" fashion design.

I thin if you have a STEM brain, you probably kind of have an engineer's sensibilities. Why would that be particularly different because of what is between your legs?

geez.

I don't know. NFL went pink and it attracted loads of female customers/fans.

At any rate, pink isn't worse than black and red and shiny metal spinning razor blades and ninjas. It's another niche.

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