Pretty terrible article as others have pointed out.

You can tell immediately by the quality of the statistics they attempt to sell the premise with, for example:

"95% of the world’s consumers live outside of the U.S."

And ~20% of the world's consumption by dollar value occurs in the U.S. It's likely 1/3 of the world's population won't be meaningful consumers in this century. The 95% number - based on population of all things - is entirely worthless.