Ignoring blips like Google's current bender of destruction of advertising revenue streams for small labels, I can see larger labels becoming a thing of the past. What is the purpose of a label in the digital age, now that it can no longer include physical manufacturing and physical distribution in its value proposition? To consumers, it's quickly becoming no more than a guarantee that associated artists are curated and are of "high enough" quality to the ears and eyes of some hidden tastemaker. And to producers, they're increasingly a glorified PR firm. The largest labels' business models don't match up with these value propositions; they function as gatekeepers in an age where unlocked gates are plentiful. This is not to say that all labels will disappear; smaller, niche labels such as Monstercat, Neon Gold, and even Roadrunner Records (in the 90s) function[ed] like well-branded aggregators, exactly meeting those needs and having a well-defined target audience. Perhaps we'll see small labels turn to subscription models, allowing access to exclusive content from their members? Imagine iTunes with tons of small label-run channels one could subscribe to for a monthly fee, and get access to all the music within? Lots of chicken-egg problems here, but it's interesting to think about.