When it comes to a lot of electronic music, there is no recording necessary and the artist is the person who mixes/masters. No need for money there
Side ramble: I've never understood why people paint "real" bands as being lo-fi, guttural, punk and romantic. It's a goddamn privelege to afford all that equipment. Here's your true punk: pirate Ableton and upload a tune to YouTube for free.
Back to the point, for a lot of styles, the only point of a label is marketing. But this can be a very useful tool -- even just acting as a quality filter is useful.