What's going on with Bruce Schneier's Blog?

I think that Hong Kong title is meant to be sarcastic. He was probably feeling ornery that day.

Honestly, the only difference I notice is a new look.

Ironic, since he's bashed articles in the past for titles that employed these exact tactics

SEO at it's finest. Bruce has bills to pay ya know.

he's very clearly having a bit of fun by mocking buzzfeed and its ilk. nothing wrong with that.