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It is so amazing to watch the attention that people give Apple's business decisions. Seriously, how much their actions get read into is unparalleled.

Any other company, we'd just say "yup, they bought a headphone company, and now they'll be selling some more/different headphones" and then we'd move on. But with Apple, it just must, must represent some form of tidal shift.

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Because unlike most other big tech companies Apple doesn't make big purchases like this. They normally acquire small, unknown companies which are focussed on a specific technology Apple needs (mapping for example).

@moskie - it is indeed amazing, and it's part of their engine that makes them truly unique (that it has been this way for so long, and continues to be just as talked about).

@k-mcgrady: true, but if you look at what percentage of their cash they spent on it, it's not as significant as acquisitions from other, similarly sized companies.. but your point remains: it is out of the ordinary for $aapl.

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