Color Psychology in Marketing

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17 pointszackattack3 comments

A single colour rarely has much of an impact on your mood. Its contrast that matters.

(Read: http://www.psy.ritsumei.ac.jp/~akitaoka/shikisai2005.html)

So when an article lists all the colours along with the emotions they represent and says things like that red is associated with excitement, strength, sex, passion, speed, danger - it raises my BS signal.

It means they're copying some pseudo science article they read in a fun coffee table magazine once.

If you're really interested in colours and colour psychology, let me recommend:

Website: Color Matters http://www.colormatters.com/entercolormatters.html

Book: The Art of Color by Johannes Itten http://www.amazon.com/Art-Color-Subjective-Experience-Object...

Thank you, these are great resources. I've had my eye out for something like this for a while.

The hacker in me wants to cry, "Don't overlook 'Color Functionality in Marketing'".

red and yellow - most easily seen from a moving car

Any coincidence these are the primary colors of McDonald's, Burger King, and Wendy's?

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