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Um, acting like assholes in public to other humans is not acting. It's behaving.

Regardless, that's what rappers/hip hop artists do, so it was important for the founders to channel that attitude when they were getting started, in order to demonstrate their cultural authenticity.

Sure, but their cultural authenticity is transparently non-existent. It's like Malibu's Most Wanted, except they don't seem to get what the real joke is.

At least based on responses from /r/hiphopheads on reddit, anyone who even knows who the founders are think they're absolute jokes. They need a better act if they're pretending.

It's also said explicitly in the article that it was a bit of an act.