Fake testimonials go to next level with IP locator

Remember the discussion about the Indian fellow posing as an American parrot lover to sell ebooks?

http://news.ycombinator.com/item?id=516215

Mom's Teeth Story has taken it to the next level: your IP address is used to place the mom ("Cathy Anderson") in or near your very own town! Even more depressingly, they don't even insert the city and state very well; it stands out like a sore thumb in bold with incorrect spacing:

http://www.momsteethstory.com/m4m.php

Does this violate some sort of truth in advertising law? Gimmicks like this are likely to turn customers off to a given product or service immediately (provided they notice).