I'm not too hopeful yet. Maybe it's just their ".aspx" website that has a proprietary flavor to it, when we terribly need an open standard here.
We do need an open standard, so each inventor just needs to implement their idea, & not spend 90% of their time building the whole supporting architecture, and trying to train the customers in the differences in the setup. The wearables/IoT ecosystem will continue to flounder until the equivalent of W3C arises.