In early testing we got a lot of higher-level questions about what Realm was exactly, so we decided to go for a descriptive tagline instead, but you’re right that we should add more details about how we compare to Core Data!
[0]http://realm.io/news/introducing-realm/
[1]http://wbyoung.tumblr.com/post/27851725562/core-data-growing-pains
[2]http://alastairs-place.net/blog/2013/04/17/why-core-data-is-a-bad-idea/
[3]http://inessential.com/2014/06/11/core_data_thoughts_june_2014
(EDITS: formatting)