A second or two later she moved and I realized I'm watching a short video of some lady sleeping. Which felt very creepy.
I just thought that was noteworthy since that's not a feeling that comes up all that often clicking on a link for a business's home page.
On the new logo:
I think it's surprisingly nice. The video introduction was good too. Except for a couple things:
1. The flashing font-color/background-color sequence bothered my eyes quite a bit. It's almost offensively intrusive? It seems like one of those "persistent vision" pictures/illusions. Except you don't expect it.
2. The "four things"... took a nice (if a bit cheesy) message, and really made it feel forced. It clued me into the intent that they want little Bélo stickers plastered in the corners of windows... but I feel like that sort of thing happens organically, or not. If you distribute free stickers to owners, with that suggestion on the back of the peel-away, I bet it's as effective. If you don't distribute them, then the video isn't going to make it happen anyways.
Just my 2c.