Ask HN: How to take advantage of your film being torrented?

Yesterday, our film company just released it's first feature film(plug: www.bronytalemovie.com) to digital media after a successful festival and theater run. Today it's now on the pirate bay. It was pretty obvious that it would end up on there, but now that it's there, I was wondering what the best possible way to take advantage of that would be? Initial thoughts would be that we could get some free community translations from people who are watching it via sites like subscene.com and opensubtitle.org. Another idea would be to actually join the pirate bay and ask that if you're not going to buy the movie could you at least spread the word, and hope for a sale through word of mouth to friends and family. Any other ideas about what you can do to leverage a movie being torrented? Thanks.