One solution would be for Netflix to modify their clients to send useless and quickly discarded UDP packets back to balance out the traffic. Verizon then has tons of data to push back to Level3 and everyone's happy.
But honestly, it couldn't be done. Not with the upload restrictions at the end of the pipe.
What if Netflix got that number to go up from say 30kbps to 500kbps? Still only 10% of upload speed link utilization on a 50/5 Mbps customer line.
Even if the ratio only went from 3:1 to 3:2 suddenly you're much, much closer to balanced. Takes a lot of wind out of their sails. Instead of "ZOMG THREE TIMES AS MUCH!" it's "FUCK IT'S 50% MORE!" which doesn't sound nearly as good.