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"Are there privacy issues since the cards use analytics and tracking? No, swivelCard uses the same sort of analytics and tracking that you would encounter with virtually any website."

I would replace that "No" by a "Yes". Also, educate me: does "virtually any website" do tracking?

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> Also, educate me: does "virtually any website" do tracking?

Yes. All web hosting comes with web stats as part of the standard service. Web servers come with logging enabled by default. To have a website with no tracking of its traffic, you'd have to build your own server/instance, and edit the web server software configuration to disable the logging.

Third-party tracking like Google Analytics also has more than 50% penetration on the top 100K websites. More sites than not are not only tracking you themselves, but sending every visit to third parties.

I thought tracking wasn't logging ("we remember what you look at") per se, but "we remember where you are whenever you use our stuff", but I agree, the difference isn't that larg for desktop use, given that most web servers log IP addresses.

I also reread the web site, and couldn't find a privacy statement. I think there should be one, and hope the product will come with one.

It's like saying that there are no privacy issues with me listening to your phone call because the NSA is already listening. Yes, there are privacy issues, which is why Adblock and Ghostery exist.

It all depends how you program the chip. If you didn't want to link to a website from the intelliPaper device, I'm sure you could load it with static content. I think it is a fair assessment that it is the same tracking as what could be applied to any web link, including a QR code.

K2h,

Kevin from intelliPaper here.

You bring up some good assumptions.

SwivelCard does not allow the content of the chip to be changed. It is read only, linking to a customer specified online experience.

Customized and personalized static content is offered on other intelliPaper products.

Question for you: How valuable would it be if I could coax the USB chip to act as a HID/keyboard, instead of a mass storage device? It could then hotkey into the browser, type a url, and simplify the customer experience even further...

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