I don't know if the relaunch will work or not because I don't know if the web is fundamentally changing what (topic, length) we want to read. I do know they're sitting on a trove of evergreen content. A few years ago I rented a cabin in the woods for a month - no internet. There was a stack of 5 year old New Yorkers and I read all of them. I was blown away by the quality and timelessness of the writing. I had never paid much attention to it before, but I became a subscriber after that.