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Another way to put it is Facebook knows getting you to click a couple of buttons to "get started" is something a very very high percentage of people will do to interact with facebook, especially if they've already gone through the friction of downloading the app.

Except in this case, it prompted Shatner to leave a soso-to-negative review of the app and service.

Exactly.

If there's one app where they shouldn't uselessly annoy users just to boost their statistics, it's in the app targeted at influencers.

Being important != being a celebrity.

Celebrities are important to Facebook, enough so in fact that they made an entire app for them.

A small part of Facebook is dedicated to celebrities -- the bulk of it is dedicated to (people like) me. QED ... :)

Celebrities are important?