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This was my first thought as well. This product name is the sure way to failure because it describes all kinds of things. Their product is one of the least significant items called Terminal, due to being the new kid on the block. They hide in plain sight.

Yeah, no one ever uses names that are ungoogleable, until they are.

What would "ruby" have shown up just a couple years ago? or "Apple?"

Hmm, now that is a great point that I had not thought of.