Sense, a New Sleep Tracker with a Kickstarter Campaign, Has Raised $10.5M+

I like the product but just like most of the web I don't like that they're hiding their funding sources and making Kickstarter users believe it's because of them the product will come to market.

Building a bootstrapped company is significantly harder than taking outside money. If they're not bootstrapping they shouldn't pretend to because it's _cool_.