A more mundane concern is insurance and financial (dis)incentives for behavior change, http://www.salon.com/2014/05/30/in_the_future_insurance_comp...

"23andMe Is Terrifying, But Not for the Reasons the FDA Thinks", https://news.ycombinator.com/item?id=6811167

"23andme has suspended health-related genetic tests", https://news.ycombinator.com/item?id=6859732

"A problem with much statistical analysis is ignoring the fact that humans, umm, react to things around them. (Social science jargon for this is reflexivity). I know this seems so simple, but it’s amazing how much predictive analytics don’t factor this in.", https://medium.com/message/learning-from-natesilver538s-omg-...