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For a formative language, it would be wise for Apple to send a representative and for dotSwift to get Apple officially represented. I am sure the organizers understand this, but this would also mean a cultural departure for Apple.

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'Wise' seems a bit over the top. Generous and positive spirited might be a better way to characterize it.

I am curious what such a representative could offer that would not be better in a produced video distributed by Apple?

They could have two-way conversations with developers who are using and learning Swift.

They are active, communicative and responsive on the dev forums.

They do, every day.

I think it has to do mostly with the image they want to have in the developer community.

Plus, watching a HD video shot in a Theater like ours is arguably more enjoyable and impactful than something shot in a studio. You can check this as an example: https://www.youtube.com/watch?v=GLQyj-kBRdo

Couldn't agree more! We really hope to be able to get them involved in the conference. FYI, Chris Lattner does speak at LLVM community events so it's not unheard of.

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