As much as I disagree with his entire premise, he does give the number per million hours travelled right after that statistic.
Cyclist - 0.41 Pedestrian - 0.80 Motor vehicle occupant - 0.46 Motorcyclist - 7.66
This does not mean I agree with his argument at all, and in fact it is pretty flawed logic to not do something that gives you 85-88% less chance of serious brain injury just because other activities may be more dangerous.