Article is predicated on the idea that evil and innovation are mutually exclusive. I think it's more true that evil and innovation are pretty tightly coupled.
E.g. People only care about whether a company is evil if it creates products and services they want to use, or whether the company is so massive that it can't be avoided.
Small companies can't, and companies with crappy products don't, inflict their evil upon you -- so no-one notes whether they're evil or not, skewing results.
It could well be (and I believe it to be the case) that every company is essentially 'evil', but that tendency can only be exposed when they attain the requisite leverage to push what they want, as a priority, onto the market.
Let's see what Apple does with its market dominance.