App loyalty needs to stop so we get better apps

Very few apps post an entirely new application entry when they update to a new major version. When you go to Twitter's developer page, you see "Twitter", not "Twitter 1.0, Twitter 2.0..."

I'm really not sure what this is asking us to do, if an app isn't getting additional financial support when it updates to a new major version, then I'm not sure what pressure there is if people start moving away. Is it (to borrow from my earlier example) "stop using Twitter entirely" or "use a different Twitter app?"