http://newsroom.fb.com/pages-directory/
http://newsroom.fb.com/resources-projects/
We can avoid Facebook all we want but one of these days there is going to be an app or product that's superior to all competitors and were going to be required to use our Facebook login, for many of us it's already happened.
I wish they would allow us to restrict what information was given to apps, whether or not the apps "required" it. I never login with Facebook but sometimes check the permissions it asks for, all friends, all info, etc are the norm. I don't want any service to have access to my list of friends, photos (that not even friends can see), and any app my friends have can access my information, I just don't trust the apps/services not to misuse the data or to have the data stolen.
I'm starting to trust Facebook a little more, but it's going to take time. I do trust Facebook more than some sites like LinkedIn, but that's not saying much, LinkedIn will never have my approval.
More open-source technologies (and services) and less requirements to "connect your Facebook profile" would go a long way in my opinion. Give users the option to connect Facebook and the adoption rate (and trust level) will be much greater.