I'm curious how many of these kinds of services the market will bear - there seem to be quite a few clones now. And do they have staying power?

I think people are curious to see what they are all about, but I suspect this kind of food shopping experience will not change peoples behavior longterm.

I tried Blue Apron and was generally happy with the service, but canceled it because it put too many constraints on my week - I had to stay home and cook Monday - Wednesday or else the ingredients would perish.

The bigger issue for me though was packaging waste. I hate all the plastic crap that was generated out of a meal.