He argues that packaging is the most important part of a product. Somehow this relates to this other HN story about the esthetics of web applications. http://www.readwriteweb.com/readwritestart/2009/09/design-fo... I agree packaging is important. If so we should be able to design a better package and outsell him. I might as well do this. Can anyone suggest interesting ideas to package NYC garbage? How about putting small spotlights inside the box to illuminate the garbage? Or using empty bottles as the box?