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You pay for the internet and only get facebook (while paying extra for other services) vs you pay for the internet and do whatever you want

and

you pay for the water and only get quick showers (while paying extra for flushing down the toilet, baths, taking care of your garden) vs you pay and do whatever you want.

no, it's a step away from completely commodifying water; and if someone offered that "package" i wouldn't for a moment believe they aren't making more money off of me in the long run than had they charged just a flat fee.

and i feel the same about internet access.

No one will actually care if they're making more money overall if the end user is saving because they spend less on water/data because their usage is lower. The sooner ISPs start charging based on usage the better. Low usage customers have been subsidizing heavy users for a long time.

The alternative is having heavy bandwidth services subsidize their customers' data use which would also work.

Yeah, that was a really bad analogy.