Getting the most out of Lyft's 50 free rides
dangoldin.com
dangoldin.com
How likely is it that someone at Lyft not only realized that users would take advantage of the $25 free rides, but was also smart enough to realize that some of those users would share their interesting stories, and generate free publicity for Lyft?
(99% likely, I guess)
Now it's basically investors subsidizing a few long trips and pissing off other potential riders.
As you said, they could get things under control by forbidding back-to-back free rides in the same car, assuming the terms are flexible. That would be more in the spirit of the offer, and nobody could really complain about that.
Can't imagine what Lyft's burn rate is.
If they gave fewer trips over a longer time frame I imagine people would be more conservative.